By Mark Romanack
|The show floor of the iCAST convention allows professional|
anglers and outdoor media to see the latest products offered
to the fishing industry.
Historically this convention was mostly about hooking up manufacturers with tackle buyers from the nation’s most prominent retail outlets and chains. These days, most of the major buying of fishing tackle takes place months before the ICAST convention. Instead, ICAST has become a “marketing show” that focuses more on new products and getting the word out to the media.